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Readers will find: complete step-by-step guidance on publishing and marketing a book; production secrets that can cut design and printing costs in half; cutting-edge advice on e-publishing, print-on-demand and e-rights; a detailed marketing plan and timetable for staying on track; up-to-date case studies and examples of how other publishers excel; samples of sales letters, cover designs, catalog sheets and forms; and, an in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry.
Very useful guide. Giving lots of practical information you really need to know if you think of starting publish and promote your own book, especially on how to cut design and printing cost and how to get free publicity.
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